Chouchoute ['shoo-shoot'] French : to pamper, to treat, to indulge

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The Romance of Valentine’s Chocolates

Valentine’s Day wouldn’t be complete without sharing chocolate with your loved one. Chocolate has long been associated with romance, but why?


Early Aztec civilisations were the first to link chocolate and romance.  The ancient Aztecs considered chocolate to be a valuable gift from the gods and a powerful aphrodisiac. This reputation continued as chocolate was introduced to the 16th century European courts, and today Valentine’s Day chocolates are enjoyed across the globe!  From Latin America where chocolate is exchanged to celebrate “Día del Amor y la Amistad” - the Day of Love and Friendship - to Japan, where chocolate is the only acceptable Valentine’s Day gift, people express their love with this fine delicacy.


It is not just the wonderful depths of flavour in chocolate that give it its romantic reputation.  Chocolate releases endorphins which improve the mood, making it the ideal gift to bring happiness to someone you love.  So take the opportunity to be thoughtful! Find out your loved one’s chocolate preferences and make a selection tailored to their taste.  The one sure way to truly understand chocolate’s unfailing romantic association is to treat your beloved to a beautiful and well-chosen Valentine’s chocolate gift of love!


Choose the perfect luxury chocolates for your Valentine. 

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